E-dreamz

S&D Coffee

Photos alt image here linking to portfolio.

Challenge

S&D Coffee, one of the largest roasters in North America, had a website that could no longer support its business requirements and had dated the organization from a visual and technological point of view. The key objectives of the project were to strengthen S&D’s corporate presence and reputation, and to service their online retail constituents with better website functionality.

Solution

Together with S&D, E-dreamz designers and strategists planned an online corporate identity to set a new standard for corporate communication and to strengthen S&D's competitive advantage within the roasting industry. The groundwork was laid for a phase II implementation of a secure customer extranet and a new online retail store was built from the ground up with complete, web-based administration capabilities.

Result

The new design and content architecture gives people a greater understanding of how S&D Coffee’s core values are reflected throughout the company’s national presence. The ecommerce portion of the site enables S&D Coffee to track online sales, develop and maintain a customer database, provide customer service and effortlessly maintain site content.

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