Queens University
Photos alt image here linking to portfolio.
Challenge
A top-ranked liberal arts school, Queens University of Charlotte was out of step with the University's growth plan and direction. It failed to accurately portray new branding attributes and was technologically unable to meet present and future requirements.
Solution
E-dreamz devised a content strategy, which lead to improved navigation, design and brand-messaging. From the user-centric home page, visitors can choose to travel down many informational roads geared towards specific audience groups. Rotating imagery helps demonstrate Queen’s diversity of population, activity, and academics. An intuitive content management system was developed to successfully deal with thousands of pages of content that they can add to, edit or remove with internal resources.
Result
Queens.edu is now a comprehensive information clearing house and brand representative for prospective and current students, alumni, parents, faculty, staff and media. The new technological environment keeps maintenance straightforward, leading to a flexible application with a long lifespan.
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Result
Queens.edu is now a comprehensive information clearing house and brand representative for prospective and current students, alumni, parents, faculty, staff and media. The new technological environment keeps maintenance straightforward, leading to a flexible application with a long lifespan.
View Site
