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Experience > Case Studies

Lexington Home Brands

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Project Overview:

Home is your haven, the place where memories are made, laughs are shared, and everyday stresses are forgotten. Lexington Home Brands provides the backdrop for life, offering a wide array of upscale home furnishings to fit the way you live. This is where the important moments happen. This is where you celebrate life. Welcome to Lexington.

Lexington contracted E-dreamz to completely redevelop their website from the ground up. The focus was to present Lexington as the leading global marketer and manufacturer of branded home furnishings. A clean and professional approach was integrated from the beginning with a focus on product presentation, usability and ongoing internet marketing. Despite having an ideal domain name in 'Lexington.com', Lexington Home Brands has struggled for years in gaining and maintaining a strong presence in the major search engines. By implementing a comprehensive Search Engine Optimization campaign, E-dreamz has catapulted 'Lexington.com' to the top of Google – increasing traffic and retail leads exponentially.

Some of the Lexington website features include; Room Collections, Brand Area, Complete Collections section, Upholstery, eCommerce, Add to Wish List feature, Dynamic Catalogs, Blog, Store Finder, Content Management and Contests.

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