Charlotte USA
Photos alt image here linking to portfolio.
Challenge
Charlotte Regional Partnership engaged E-dreamz to enhance CharlotteUSA.com. The website is one of the organization’s primary marketing tools and it needed to do a better job of compelling companies to choose Charlotte as a premiere business or film destination.
Solution
E-dreamz analyzed Charlotte Regional Partnership’s business objectives and developed a content strategy and website design that highlights differentiation points and a unique value proposition for the area. To engage visitors, an intuitive navigation system was devised and various interactive features were put into play, including site search, building search and a film production directory. County specific stats, current news and events can all be viewed. A web-based administration console was built to manage site content.
Result
The new website has greatly improved usability, which makes it a much better reference tool overall. The clean layout of the statistical county data makes it easy to compare and contrast areas within the Charlotte region. A new, dedicated, film section provides clear-cut access to helpful industry information.
View Site 
Result
The new website has greatly improved usability, which makes it a much better reference tool overall. The clean layout of the statistical county data makes it easy to compare and contrast areas within the Charlotte region. A new, dedicated, film section provides clear-cut access to helpful industry information.
View Site
