Carolina Tractor
Photos alt image here linking to portfolio.
Project Overview:
In business for over 80 years Carolina Tractor has served the construction industry by providing a full line of construction, forestry, paving products in addition to a complete line of material handling equipment, engineered systems, truck engines and power generation systems. With twelve locations and four primary divisions, Carolina Tractor was tasked with developing an online presence that could take advantage of new technologies and also effectively communicate a diverse set of products and services to a wide range of audience groups.
Carolina Tractor and E-dreamz decided to develop four separate public-facing websites, one website implementation for each of the primary product divisions. All four websites possess their own unique creative design which is consistent with each divisional brand. In order to create economies for Carolina Tractor, E-dreamz created a single content management system that powers all four websites; this scenario has created both a central content repository and website publishing efficiencies for organization. The Carolina Cat website includes an advanced feature that queries an external database through an API and displays construction equipment product information on-the-fly. Additional tools such as an online parts store, used equipment search functions and online HR capabilities round out the usefulness of the website application. Carolina Tractor's divisional website launches include: Carolina Cat, Hydraulics Express, Pinnacle Cranes and LiftOne (coming soon).
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