Every email campaign or newsletter sent out to your patients and medical network can be considered email marketing. Whether it be promoting appointment reminders, events, or awareness, you should consider each email as a way to advertise
your medical business and practice. It has now been over 40 years since the first email was
ever sent and, email marketing has drastically evolved since this time,
to say the least. There are now set standards and expectations out there
for each email sent and by following simple rules you can ensure you
are following the best practices for email marketing. Many of these
rules for email blasts are also required by law through the CAN-SPAM Act.
Today on the E-dreamz blog, we will go over a few
of these best practices and how to best implement them. Be sure to
check
the CAN-SPAM Act page regularly to make sure you are following all of
the latest best practices and regulations that exist since we will only
be covering a few of the most pertinent.
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