E-dreamz Company Blog

More companies are moving away from traditional marketing towards Internet marketing. During the 1990’s Mass Communications dominated the market. Advertisers focused on delivering one message to a mass audience through various mediums like television, radio, and print.  Now companies are shifting money from traditional marketing to Internet marketing because Internet marketing is a more effective way to show proven results.

1. Internet Marketing is More Measureable – Branding is important and traditional marketing does have benefits when it comes to branding. However, marketers today are smarter and more sophisticated. They see the value of measuring results and brand awareness is more difficult to measure then real visitors to your website and real conversions. Marketers want to make sure every penny is spent wisely. Internet marketing allows you to see exactly what you are paying for. Traditional marketing takes a little more trust that the impact of your efforts is helping your bottom line. With Internet marketing you can see real facts and every detail that leads to reaching your goals and determine your ROI.
   
   
2. Internet Marketing Makes Strategic Decisions Based on Facts – Internet marketing can make decisions based on detailed analytics. You can have the smartest and most talented traditional agency with great ideas and plenty of experience, but they will have a difficult time showing real data that leads to achieving your goals. They will also build out a campaign and not be able to adjust it on the fly based on the public’s response.  The best way to really know how effective your marketing approach is to see exactly what the audience is responding positively too. Internet marketing allows you to study every detail about your audience in real time. You can study data from every phase in your conversion funnel that includes: how people found your website; what they do once they are on your site; and what led to your conversations. You can make adjustments to your campaign at any point to increase the effectiveness of your campaign.
   
   
3. Internet Marketing Is Better at Reaching Your Target Audience – Traditional marketing is known for its reach to a mass audience. There are ways that traditional marketing can target certain demographics depending on a television channel or show, radio station genre or industry magazine. However, traditional marketing will never be able to target as precisely as Internet marketing. With Internet marketing you can target even the smallest audience based on a variety of things. Internet marketing also does a great job of targeting your advertising spend so that you know all of your money is being spent in the most effective way.
   
   
4. Internet Marketing is a Constant Source – When you hear or see a television or radio ad it is there one minute and then it is gone.  If you catch an ad in passing and you missed some information you cannot go back and review it. Print is a little better for this but newspapers and magazines do get thrown out after a week or month. Internet marketing provides you a permanent address online that people can visit anytime they want. Even if someone does not know about your company they can do searches based on what you offer and find you in the search engines.
   
   
5. Internet Marketing Provides Better Word-of-Mouth – Word-of-mouth is still the most effective marketing for producing conversions. Social Media is an aspect of Internet marketing that allows people to build a community and let others spread positive feedback about your product or service. When you develop evangelists for your company, with Social Media Marketing, your message will be spread quickly because more people are speaking for you. People will normally trust word-of-mouth much more than traditional ads that try to convince you about the benefits of a product or service.
   
   
6. Internet Marketing Can Increase Conversions More – No matter what your goal, Internet marketing can increase your conversions month after month. The reason Internet marketing is more effective at delivering conversions is that you can study every detail of what is working and what might not be working. It takes the guessing game out of it. You can continue to place more emphasis on the tactics that are working and eliminate anything that is not effective. Internet marketing also provides an environment where you can safely test new ideas so that you are always pushing to improve your campaign's performance.Traditional marketing develops a campaign and then hopes that it will work. This makes it difficult for traditional agencies to test new ideas or even look into all of the details to determine the effectiveness of a campaign.

The bottom line is that Internet marketing is far more efficient than traditional marketing. You can adjust your campaign much easier to produce the best results. Analytics are the core reason why more people are switching from traditional marketing to Internet marketing. You can track real facts for every element of your campaign. This will show you exactly what you are getting for your money.

Share this: