E-dreamz Company Blog

The most successful Online Marketing campaigns have a blended approach. Each individual marketing tactic has pros and cons but they complement each other very well. In fact, adding other marketing tactics can actually increase the effectiveness of your current strategy.

Some people have personal preferences as to what they believe is the most effective way of Online Marketing. You have probably heard what the benefits are for each strategy, but do you know how the impact each other? There are plenty of facets of online marketing that we can drive into including affiliate marketing, shopping search, media placements and more, but for the purposes of this blog post I wanted to concentrate on SEO, PPC, Email, and Social Media Marketing.

Do you find yourself falling into one of these categories?

For Fans of SEO…
Why should you consider adding PPC, Email or Social Media to your strategic approach?

• PPC
  • Target competitive words that you cannot rank for organically
  • Immediate testing and results that will help you adjust and improve your SEO keyword strategy
  • Move quickly on trends to take advantage of topical info and events before they pass
  • Increase your search engine listings – PPC & Organic together increase brand awareness and conversion rate
  • 100% flexibility with landing pages
• Email
  • Turn new SEO visitors in returning customers
  • Create a personal experience with the visitors – approach them as individuals and create a relationship for continuing communication
  • Increase customer satisfaction
  • Lead Nurturing
• Social Media
  • Additional Networks increase your search engine saturation
  • Naturally creates great inbound links to improve keyword ranking
  • Reverse the Search – search for those who would be interested in you and reach out to them personally
  • Increase brand awareness resulting in more organic searches for branded keywords
  • Great user generated content can be used for SEO campaigns
  • Rich Media Content like video is becoming a better source of SEO content

Fans of PPC…
Why should you consider adding SEO, Email or Social Media to your strategic approach?

• SEO
  • Increase your “free” visitors.
  • Unlimited potential for visitors with no budget constraints
  • Develop a solid SEO foundation to retain a level of performance if you pause your Online Marketing campaign
  • Increase your search engine listings – PPC & Organic together increase brand awareness and conversion rate
• Email
  • Learn which offers are most successful for your PPC campaign to use in your email campaign
  • Turn new PPC visitors into returning customers
  • Create a personal experience with the visitors – approach them as individuals and create a relationship for continuing communication
  • Increase customer satisfaction
  • Lead Nurturing
• Social Media
  • Paid advertising is also available on Social Networks
  • Additional Networks increase your Search Engine Saturation
  • Reverse the Search – search for those who would be interested in you and reach out to them personally
  • Increase brand awareness resulting in more PPC searches on branded keywords

Fans of Email...
Why should you consider adding SEO, PPC or Social Media to your strategic approach?

• SEO
  • Continue to reach a new audience
  • Increase your email list by bringing in more website visitors.
  • Learn what the public is interested from SEO analytics and adjust your email campaign to meet those needs
• PPC
  • Just like SEO you can reach a new audience and increase your email list
  • Capture email addresses on your PPC landing page
  • Apply lessons learned from testing PPC landing page effectiveness to adjust your email design and layout
  • Test offers in PPC to gauge the interest before sending out email offers
• Social Media
  • Provide email signup capabilities on all of your Social Networks
  • Use email strategies on your social Networks like send to a friend, coupons, exclusive benefits, etc.
  • Promote the benefits of continuous interaction with your company
  • Use Social Media as a email tool – like Twitter

Fans of Social Media Marketing...
Why should you consider adding SEO, PPC or Email to your strategic approach?

• SEO
  • Drive more traffic to your website in addition to your Social Networks
  • Optimize your Social Networks to increase search engine ranking
  • User generated content from Social Media Networks can be used on your website to improve your SEO efforts
  • Cross promote your Social Networks on your website to increase community
• PPC
  • Just like SEO you can drive more traffic and cross promote
  • Study PPC landing page effectivess for ideas of how to adjust Network pages
  • Promote a Social Media sensibility in your PPC campaign – try promoting benefits of community instead of offers
    
  • Paid advertising is available on some social networks
• Email
  • Capture the audience’s emails from the community you are creating
  • Easy way to interact one-on-one with members of your online community
  • Allows you to market to individuals instead of concentrating on participating in the conversation
  • Reward Brand Evangelists with email offers or coupons

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