Is Google taking over the world and if so what’s the effect on internet marketing
Matt Harding , Internet Marketing , Search Engines Add comments
Yes, saying Google is going to take over the world is a bit dramatic. But, think a bit outside the box and really take a look at how much we interact with Google on a daily basis, and maybe one day we might all pledge allegiance to The Google.
Google, best known for revolutionizing internet search by two graduate students in 1996, has grown to become a publicly traded power house that routinely sets the bar for new internet technology. Google enjoys 65% of all searches done on the internet per year and is usually thought of as “the one” to impress in internet marketing.
Since Google’s humble beginnings in 1996, they have expanded to offer well over one hundred different products. These products bridge a broad spectrum from email, instant messaging and analytical tools to the Nexus One, their new smart phone. In fact, Google has such an impact on the average person’s everyday life, they felt it necessary to come up with Google Dashboard, a product that allows users to see a full breakdown of all the facts Google has on them!
So, what does Google’s influence over our daily lives and the technology sector mean for internet marketing? Google has become a crutch for our industry that is hard to live without. Sixty five percent of our internet marketing efforts go to Google because of their search volume alone. AdWords is the leader in pay per click advertising (PPC), we use most of their web site analytical tools for gathering data, and we even trust them to tell us what kind of search volume our marketing efforts are providing. In short, Google has a huge impact on our industry.
So, what’s to stop them from completely taking over? The merger of the second and third biggest search engines, Bing and Yahoo is a start. Together they will share about 30% of the market, a legitimate thorn in Google’s side. They’ll also combine the web products and usability of Yahoo with the new advanced search algorithm of Bing. This merger will definitely lessen Google’s grasp on internet search and marketing, but will Bing and Yahoo have the technology, products, and performance to give Google a real run for their money?
Only time will tell, what do you think?
Feb 18, 2011 at 11:11 PM In my view Google is a tycoon nobody beat Google, Around the glob many business growing because the Google provided the customers. I think many peoples thinking like me!
Feb 21, 2011 at 8:01 AM Teeter;
I agree Google is a tycoon that is a force to be reckoned with. Although many businesses flourish using Google tools, our dependence on Google could lead to monopolization problems in the future.
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