E-dreamz Company Blog

So you have a great looking website that makes everyone OOH and AHH the second they see it. It received rave reviews from your CEO, Board of Directors, and even the janitor. Though for some the website just does not convert. Often times in website development the vision or purpose of what the website was built for is lost. Basically your brand new Ferrari drives like a Yugo. Here are five quick tips on how you can increase conversion on your website:

1.     Revise your call to action - Do you have a call to action? Where is it on the page?  What color is it? Does it stand out? Is it large enough? A new or even returning customer might get easily lost on your website. Direct them where to go. Give them the action(s) you want to perform in an easy and obvious way. 

2.     View your website in multiple resolutions - Use a tool such as the Web DeveloperTool Bar to change your window size to any resolution. Get the most popular resolutions from Analytics and take a peek into what those customers see. Typically the most common will be 1024x768. Is your website optimized for the top 3 or 4 resolutions?  Do customers have to squint or scroll? 

3.     Add a Search Box(or make sure your current one works) - Search is getting to be very universal in our lives. Some website visitors will go directly to a search box and type in what they are looking for. If you have a search do some testing to ensure it returns the correct or most relevant results.

4.     Use Testimonials or Reviews - One of the world's oldest marketing tactics can often be left out in design. Ensure the customer gets instant confidence in your product or service. Obtain reviews or testimonials from previous customers and broadcast it to the viewer. In an eCommerce setting customers should be able to submit their own product reviews easily. 

5.     Test your load time - Speed is more relevant than ever in this day. The best website could be the worst if it loads slowly. You have only a handful of seconds to keep the visitor on your page. If majority of those seconds are done sitting at a white screen with a small load bar - you’re almost certain to lose that customer. Shoot for a load time below four seconds per page. Two tools for testing and suggestions: FireBug Page Speed or Yahoo! YSlow

These are five of many ways you could increase conversion on a website. Want more? Listen to your customer. They will provide you the best input on where or what to improve on your website.