Yes, saying Google is going to take
over the world is a bit dramatic. But, think a bit outside the box and
really take a look at how much we interact with Google on a daily basis, and
maybe one day we might all pledge allegiance to The Google.
Google, best known for
revolutionizing internet search by two graduate students in 1996, has grown to
become a publicly traded power house that routinely sets the bar for new
internet technology. Google enjoys 65% of all searches done on the internet per
year and is usually thought of as “the one” to impress in internet marketing.
Since Google’s humble beginnings in
1996, they have expanded to offer well over one hundred different products. These
products bridge a broad spectrum from email, instant messaging and analytical
tools to the Nexus One, their new smart phone. In fact, Google has such an
impact on the average person’s everyday life, they felt it necessary to come up
with Google Dashboard, a product that allows users to see a full breakdown of
all the facts Google has on them!
So, what does Google’s influence
over our daily lives and the technology sector mean for internet marketing?
Google has become a crutch for our industry that is hard to live without. Sixty
five percent of our internet marketing efforts go to Google because of their
search volume alone. AdWords is the leader in pay per click advertising (PPC),
we use most of their web site analytical tools for gathering data, and we even
trust them to tell us what kind of search volume our marketing efforts are
providing. In short, Google has a huge impact on our industry.
So, what’s to stop them from
completely taking over? The merger of the second and third biggest search
engines, Bing and Yahoo is a start. Together they will share about 30% of the
market, a legitimate thorn in Google’s side. They’ll also combine the web
products and usability of Yahoo with the new advanced search algorithm of Bing.
This merger will definitely lessen Google’s grasp on internet search and
marketing, but will Bing and Yahoo have the technology, products, and
performance to give Google a real run for their money?
Only time will tell, what do you think?
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