E-dreamz Company Blog

I am exhausted. The green has never looked so far away. I've been in this sandtrap a thousand times. My feet are hot and sweaty - seemingly sinking into an empty abyss of broken promises and shattered dreams. My pants feel heavier than the weight of the expectations my family has placed upon me. The crowd heckles me with core-cutting barbs not appropriate for the golf course - hitting me like a Eurorail train. My sunglasses fail to block the sun but do a fine job of dulling my once bright future.

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Companies are too often blinded and limited by STRICT BUDGETS. They have set a click budget of 5K - so they spend 5K in clicks, get 20K back, and are satisfied with running a successful PPC Campaign. By all means, that IS a successful campaign. But, are you MAXIMIZING profits?

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With Internet Marketing (and Marketing in general), you have to check your ego at the door. Despite what many marketing gurus will tell you, there is not a single mastermind in the world that can predict what exactly will happen when an Internet Marketing campaign is launched, tweaked, expanded, etc. Experience in the IM field definitely gives you a leg up on what often works and what doesn't, but not a single businesses is the exact same as another business. Many variables exist in an Internet Marketing campaign, but one thing always stays the same - NUMBERS DON'T LIE. 

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Many businesses are smartly taking advtantage of Google's free Google Analytics offering to track their Internet Marketing campaigns online. Through Google Analytics, you can see pretty much everything that goes down ONLINE on your website. However, many busisnesses still receive leads and close sales through the good, old-fashioned phone call. 

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Often forgotten or ignored in the online marketing mix is potentially the MOST EFFECTIVE advertising medium for E-commerce sites - Comparison Shopping Search Engines. Comparison Shopping Engines (CSEs) such as Google Product Search, Shopping.com, Shopzilla, and Pricegrabber allow users to search for products, compare prices at various online vendors, read reviews and ratings - and ultimately find users the products they want at the best prices.

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