E-dreamz Company Blog

Often forgotten or ignored in the online marketing mix is potentially the MOST EFFECTIVE advertising medium for E-commerce sites - Comparison Shopping Search Engines. Comparison Shopping Engines (CSEs) such as Google Product Search, Shopping.com, Shopzilla, and Pricegrabber allow users to search for products, compare prices at various online vendors, read reviews and ratings - and ultimately find users the products they want at the best prices.

Read more

While some forms of paid Tweeting have been around for a while, IZEA has recently made waves with the announcement of the most impressive platform yet for monetizing your Tweets - Sponsored Tweets.

While Social Media Marketing purists cry foul and vow to immediately stop following anyone who posts these vile 'paid tweets', I say 'bravo' to IZEA for empowering those who offer value and entertainment to the masses through Twitter to GET PAID. 

Read more

I pine for the days of Goto.com (later changed name to Overture, later purchased by Yahoo and rebranded as Yahoo Search Marketing). Pay-Per-Click advertising was so simple then. Ad Position and Actual CPC (cost-per-click) were both solely based on your current bid. If you were bidding $1.00, you would appear above the next advertiser paying $0.95 - and you would pay $1.00 for each click on your ad.

Read more

Earlier this year, we launched our blog to share insights, company news, and other random thoughts. However, sometimes a short yet important thought or note just doesn't warrant a full blog post. To combat this issue, we are proud to announce the launch of our official E-dreamz Twitter account...

Read more

I don't personally know a single person who uses the Internet and doesn't champion Google as their preferred search engine. Yahoo and MSN have failed time and time again to improve their search engine technology with hopes to take even a tiny bite of the search engine market share pie. I am pro-Google as much as anyone, but I am growing tired of the media treating every move they make as the Second Coming, while Yahoo, MSN (and even Ask) are continually ripped to shreds for not being up to snuff...

Read more