Free Marketing Research From Facebook
Facebook , Matt Harding , Market Research , Internet Marketing No Comments »
During these tough economic times, local business owners are always looking for ways to do business faster, easier, and most importantly cheaper. While researching Facebook ads for a client I stumbled across a tip that extends far beyond Facebook advertising.
The biggest benefit of Facebook advertising is the ability to very specifically target who sees your advertisements. As you enter the targeting parameters for your ad, Facebook automatically reports how many people your ad will potentially reach. From a small business perspective, this is a quick, easy and free way to get basic demographic research!
Say I own a bakery in Arlington, VA and I want to expand my product base to include wedding cakes. Before I pay for the supplies, equipment and staff, I want to know what kind of potential market I have. So, I log on to my companies’ Facebook page, click “promote with an ad” and scroll down to the targeting section.
I enter the parameters I feel qualified customers will possess in boom, Facebook gives me this;

Right away I know how many people are in my area that fall into very specific categories of what I consider a qualified lead. I can use this information to start baking and selling wedding cakes, open a new location specifically designed for wedding cakes, or use the info to create my wedding cake advertising budget. This is a great little feature that every small business owner should check out; it only takes a few seconds to get some great data!

So you have a great looking website that makes everyone OOH and
AHH the second they see it. It received rave reviews from your CEO, Board of
Directors, and even the janitor. Though for some the website just does not
convert. Often times in website development the vision or purpose of what the
website was built for is lost. Basically your brand new Ferrari drives like a
Yugo. Here are five quick tips on how you can increase conversion on your
website:

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