E-dreamz Company Blog

During these tough economic times, local business owners are always looking for ways to do business faster, easier, and most importantly cheaper. While researching Facebook ads for a client I stumbled across a tip that extends far beyond Facebook advertising.

The biggest benefit of Facebook advertising is the ability to very specifically target who sees your advertisements. As you enter the targeting parameters for your ad, Facebook automatically reports how many people your ad will potentially reach. From a small business perspective, this is a quick, easy and free way to get basic demographic research!

Say I own a bakery in Arlington, VA and I want to expand my product base to include wedding cakes. Before I pay for the supplies, equipment and staff, I want to know what kind of potential market I have. So, I log on to my companies’ Facebook page, click “promote with an ad” and scroll down to the targeting section.

I enter the parameters I feel qualified customers will possess in boom, Facebook gives me this;

Right away I know how many people are in my area that fall into very specific categories of what I consider a qualified lead. I can use this information to start baking and selling wedding cakes, open a new location specifically designed for wedding cakes, or use the info to create my wedding cake advertising budget. This is a great little feature that every small business owner should check out; it only takes a few seconds to get some great data!

So what is the biggest buzz in marketing right now? We hear it all the time at E-dreamz and you probably do too...Social Media Marketing. Most clients are coming to us because they are confused about Social Media and are interested to find out if it makes sense for their business. Here are the top 5 questions we hear.

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E-dreamz recently attended the first Social Fresh event held in Charlotte NC. Social Fresh focused on how Social Media is impacting the way we do marketing. There were a number of impressive speakers that came to Social Fresh and covered a wide range of topics including ROI, B2B tactics, technology and more.

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With all the new and exciting social networking tools it’s become more and more apparent for companies to be aware what is being said about them out there in cyber space. Or in this case the two social giants Twitter and Facebook. If you don’t already know, you should.

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