Feb 13
Marketing Attribution: The Next Big Thing in 2009?
Mike Wall , Analytics , Internet Marketing No Comments »There is nothing new about Marketing Attribution. It has been at the center of many questions and discussions for quite some time. However it has always been a hard topic to nail down. In 2009 I think there will be a strong push from companies to better understand what marketing efforts lead to conversions...from the first click to the last click.
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