E-dreamz Company Blog

Here at E-dreamz we get a wide variety of clients which come with a wide range of platforms and CMS systems. Every once in a while we get a client with no CMS which can be a challenge in both implementation of tracking code and actually tracking leads.

A client with no CMS wanted a way to pinpoint the contact us leads without sending the email a form generated to multiple email addresses. This website in particular only gets a handful of leads per week, but each lead has a very large commercial value. Therefore pinpointing what keywords/Adword makes a lead convert is extremely important. With no CMS I sat around brainstorming.. then I remembered I could pull specific fields into Analytics e-Commerce. I knew I could get that ecommerce tracking code into the ‘Thank You’ page for the lead form. So I turned on ecommerce tracking and created a specific code:

View Code in a Text File

This code was written with specific calls to the clients contact form, but should give you a good idea of how it works. To apply it to your website you would need to edit the php echo fields with whatever language/call you have in place.

Now you can take a more detailed look into customers right in your Analytics dashboard.  I can automatically generate a simple report each month that show cases the clients email and the exact search phrase/ medium they arrived from. On top of that you now have a pseudo CMS system in place.

Do you have any neat Analytics hacks that have helped you better manage a client? Drop us an explanation or link to your blog below. 

SEO tools are starting to pop up everywhere! Our industry is really starting to get the tools we have needed for some time. I'm always on the lookout for something to make my day a little easier or to show me something new. Here are two I discovered this week:

1. Majestic Site Explorer - Majestic has always been my go to place when looking at how websites acquire backlinks over a specific time. Now it is going to replace my old rusty Yahoo Site Explorer. Their backlink counts are

staggering vs. open site explorer and YSE - literally displaying 4x as much on majority of sites I check. The reports are simple to read, categorize the links, and even throw in when they were discovered! The reports even fit on an A4 piece of paper which makes adding it into a client’s report that much simpler. Little details like that in tools make me want to use them even more. Currently the tool says it’s in beta, but seems pretty flawless to me.

2. Paditrack - I literally stumbled on this tool when I was logging into Analytics. I noticed Google now has an Application Gallery which showcases free and paid add on’s for Analytics. Paidtrack sounded too good to be true - historic, clean, and easy to use funnels?! Funnels are one of the biggest assets I have used in Analytics, but they take too much time to setup, wait for data, etc. Also they do not display very well so clients have a hard time understanding them. Paidtrack changes this! You easily sign up, connect your

analytics, throw a few URL's in and WAMMO. You have a beautiful easy to read funnel that nearly anyone could comprehend. It bases it on your previous data so no more waiting for data! Impressive stuff.

Have any tips for me on software? Drop me a comment below - I'm always up for something new.

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With Internet Marketing (and Marketing in general), you have to check your ego at the door. Despite what many marketing gurus will tell you, there is not a single mastermind in the world that can predict what exactly will happen when an Internet Marketing campaign is launched, tweaked, expanded, etc. Experience in the IM field definitely gives you a leg up on what often works and what doesn't, but not a single businesses is the exact same as another business. Many variables exist in an Internet Marketing campaign, but one thing always stays the same - NUMBERS DON'T LIE. 

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